Who am I?

That's where I come in. For 10+ years, I've held almost every seat around the marketing table: Marketing Director, Creative Director, Brand Manager and Copywriter — working across startups, agencies and established companies. From small brands to industry giants.

I also hold a Master's in Strategic marketing, where my research focused on how the brain responds to video advertising. That curiosity about what makes a message land is still at the heart of my work today. Video, in particular, remains my passion.

I started leading early, too. I served on the Executive board of the Slovenian Marketing Association's student section and later as President of Slovenia's biggest student marketing conference.

Today, I work with a handful of clients at a time on branding, strategic communication and video.
I lecture at the Marketing Magazin Academy and speak at events when invited.

_
When I'm not thinking about brands, I'm somewhere in nature — on a bike, on the water, or curled up with a good movie or book.