Who am I?
I believe that most marketing doesn't fail at execution.
It fails, when there's no clear WHY, no DIRECTION, and no STRATEGY connecting the two.
That's where I come in. For 10+ years, I've held almost every seat around the marketing table:
Marketing Director, Creative Director, Brand Manager and Copywriter — working across startups, agencies and established companies. From small brands to industry giants.
I also hold a Master's in Strategic marketing, where my research focused on how the brain responds to video advertising. That curiosity about what makes a message land is still at the heart of my work today. Video, in particular, remains my passion.
I started leading early, too. I served on the Executive board of the Slovenian Marketing Association's student section and later as President of Slovenia's biggest student marketing conference.
Today, I work with a handful of clients at a time on branding, strategic communication and video.
I also lecture and speak.
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When I'm not thinking about brands, you'll probably find me watching a good movie, reading some book, somewhere in nature, on a bike or windsurfing.